ROOTED in East Texas
Established in Community — Local Farms + Local Families
You deserve a place where supporting local producers is easy, intentional, and available every day. ROOTED was created to give you that opportunity — a daily home for farmers, bakers, meat producers, and makers from across East Texas.
Founded by DJ Warren, an East Texan with 15 seasons of farmers market leadership, ROOTED was built from years of connecting communities with the people who grow, bake, raise, and make what you bring to your table.
We operate with a farmer-first mindset, ensuring that the people behind your food are valued, supported, and celebrated. Every product you find here reflects our commitment to honesty, reliability, and strengthening the local food system.
Discover how shopping local in Murchison benefits East Texas - We're looking at you Tyler, Athens, Lindale, and Canton!
Meet Our Founder
My name is DJ Warren, and I’ve been proudly running the Athens, Tx Farmers Market since 2012—now in my 15th season supporting local farmers, artisans, meat producers, and makers who bring their goods directly to the community.
Local is who I am. I’m from Athens—graduated high school there and returned in 2011 after years of embracing every educational and professional opportunity I could. Along the way, I fell in love with open-air markets and what they mean for community connection. That passion led me to take over the Athens market when it was on the verge of closing—and I haven’t looked back since.
💚 Other local efforts I’ve led include:
💚The Sunday Locally Forged Farmers Market in Ben Wheeler – 7 years strong and will be moving to Murchison!
💚Locavores: Food Truck Fridays in Athens 3-year run!
💚Hometown Holiday Market tradition that’s now 8 years old!
💚 We are in year 2 of an umbrella organization in that organizes and supports local Farmers markets across East Texas that have the farmer at the center of their focus: you know, those who make it or grow it themselves! There are currently 7 Farmers Markets in this collation!
I’m also a full-time special education teacher, so while I may not always be behind the counter, know that I’m actively involved in every part of this journey. You’ll see my amazing staff in the store—but I always want to hear from YOU.
We’re planning something special here, and I want the Murchison and surrounding communities to help shape it. What weeknights work best for you to come out, connect, and enjoy a little old-fashioned fun? We want to host events that reflect the heart of our community—barn-raising energy and all!
Like The Farmers Market — But Everyday!
ROOTED was created to offer what farmers markets can only provide on weekends—a daily, dependable place to shop local beyond market days. After years of working alongside the producers through the Athens, TX Farmers Market who power East Texas agriculture, we saw the need for a space that serves both the people who grow and the people who care where their food comes from.
We're proud to support the people and communities across East Texas through markets, education, and local partnerships that make a real difference.
Learn more about the farmers and makers behind what you buy!
Come See Us!
We invite you to shop with purpose and be part of a movement that strengthens the local food system.
Visit us and experience what it means to support East Texas farmers and makers every single day.
