About Rooted in East Texas

Established in Community Across Murchison, Tyler, Athens, and Beyond

You deserve a place where supporting local producers is easy, intentional, and available every day. Rooted was created to give you that opportunity—a daily home for farmers, bakers, meat producers, and makers from across East Texas.

Founded by DJ Warren, a lifelong East Texan with 15 seasons of farmers market leadership, Rooted was built from years of connecting communities with the people who grow, bake, raise, and make what you bring to your table.

We operate with a farmer-first mindset, ensuring that the people behind your food are valued, supported, and celebrated. Every product you find here reflects our commitment to honesty, reliability, and strengthening the local food system.

Discover how shopping local in Murchison, Tyler, Athens, Lindale, Buller, and Canton supports the people who feed your family.

Where East Texas Markets Meet Everyday Access

ROOTED was created to offer what farmers markets can only provide on weekends—a daily, dependable place to shop local beyond market days. After years of working alongside the producers who power East Texas agriculture, DJ Warren saw the need for a space that serves both the people who grow and the people who care where their food comes from.

East Texas is home to rolling pastures, community gatherings under wide oak trees, and a deep connection to the land. That spirit runs through everything we do, from the products on our shelves to the relationships we build with every farmer and customer.

We're proud to support the people and communities across Murchison, Tyler, Athens, Lindale, Buller, and Canton through markets, education, and local partnerships that make a real difference.



Learn more about the farmers and makers behind what you buy.

Guided by Purpose and Trusted by the Community in East Texas